Lumira Beauty needed a store that matched the premium feel of their products — and that could quietly upsell without feeling pushy. We rebuilt their Shopify storefront around an editorial, magazine-like browsing experience.
Lumira Beauty's previous store used a generic Shopify theme that undersold the quality of their products — pricing felt out of step with the visual presentation, and customers were buying single items rather than building out a routine. The brand needed a storefront that felt as premium as the product line itself, with merchandising that encouraged larger baskets.
Custom product pages built around routine-building — "what to pair this with" — rather than a flat grid of SKUs.
A fully custom theme (not a modified stock template) with large-format photography and a slower, more deliberate browsing pace.
Streamlined checkout with bundle suggestions and free-shipping threshold nudges that lift average order value without discounting.
Book a free 30-minute discovery call — no commitment required.